2018년 12월 4-5일 | 일본, 도쿄

프리 컨퍼런스 워크샵 - 2018년 12월 3일(월)

9:00 - 11:30 E-Sports 입문:아시아 지역의 E-Sports에 대해 알아야 할 모든 정보

Raiford Cockfield - CEO & Co- Founder WASD
New to the eSports market? Navigating your way around in Asia? You cannot build a strategy for esports if you do not understand the
financial fundamentals and the evolving value chain of the industry.

This workshop has been purposefully designed to provide interested stakeholders entering the eSports market or wanting to know more about the Asian and Japanese ecosystem.

The workshop will provide delegates with a foundational understanding of the esports ecosystem, financial fundamentals and evolving business trends and models in Asia.
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Raiford Cockfield

CEO & Co- Founder
WASD

13:30 - 16:00 E-Sports 분야 이외의 브랜드를 대상으로 한 종합적 가이드북

Allan Phang - Allstars Engagement and Internal Branding and Team Manager of AirAsia Allstars Esports Club AirAsia Group
This workshop will provide a comprehensive guidebook for non-endemic brands looking to enter the esports scene, specifically how to integrate eSports into your organization.

  • Navigating internal buy-in and organizational support for esports
  • Presenting and justifying the business case to senior management
  • Defining success and measuring return on objectives when investing in esports
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Allan Phang

Allstars Engagement and Internal Branding and Team Manager of AirAsia Allstars Esports Club
AirAsia Group

* 주최사의 사정에 의해 사전예고 없이 프로그램이 변경될 수 있습니다.