2018년 12월 4-5일 | 일본, 도쿄

컨퍼런스 둘째날 - 2018년 12월 5일(수)

8:30 - 8:50 아침식사, 등록

8:50 - 9:00 의장 개회사

9:00 - 9:40 Alibaba의 E-Commerce 사업과 연계하여 성장을 촉진하는 수단으로서 E-Sports 활용:Alisports의 경험

Jason Fung - Global Head of eSports Alisports
  • Understanding how Alisports has integrated esports as a channel to grow Alibaba's e-commerce business
  • Overcoming initial challenges and setting up the right business model
  • Analysing current Alisports projects and future opportunities
  • Alisports' stance on fighting games as the next esports growth lever- Applicable to the region and the Olympics?
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Jason Fung

Global Head of eSports
Alisports

9:40 - 10:20 ESL, E-Sports, 일본:세계 최고의 E-Sports 이벤트를 일본에 유치

Nick Vanzetti - SVP, Managing Director ESL Asia Pacific, Japan

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Nick Vanzetti

SVP, Managing Director
ESL Asia Pacific, Japan

10:20 - 10:50 오전 휴식시간

11:00 - 11:40 동북아시아 지역 E-Sports 시장의 상업적 가능성 개방

Andy Hata - President, North Asia Nielsen Sports
  • Understanding the market opportunity and development of the esports market in NEA
  • Leveraging changing government regulations to unlock commercial opportunities: Focus on Japan and Taiwan
  • Analyzing the sources of current and emerging investment trends in the esports scene
  • Reviewing current business models: Practical strategies towards a sustainable and robust esports economy
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Andy Hata

President, North Asia
Nielsen Sports

11:40 - 12:20 여행업계에서 시행 가능한 전략으로서의 E-Sports 통합

Frank Sliwka - COO Asia ESL Asia
  • Analyzing the growth in esport-related tourism in Asia and its implications for the future
  • How can esports drive tourism in countries and cities?
  • Can the tourism industry and governments in turn facilitate the growth of esports in Asia?
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Frank Sliwka

COO Asia
ESL Asia

12:20 - 13:20 점심식사

13:20 - 14:00 일본에서 E-Sports와 모바일 게임의 보급:SEMC의 성공 사례

Akane Yoshizaki - Senior Manager, Marketing and Communications Superevil Megacorp
  • Why Super Evil Megacorp believes in mobile esports
  • Vainglory esports growth so far in Asia and globally
  • Future of Vainglory esports and mobile gaming in Asia
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Akane Yoshizaki

Senior Manager, Marketing and Communications
Superevil Megacorp

14:00 - 14:40 일본에서 E-Sports 시장의 성장 촉진 - Nvidia의 여정

Kazunori Takahashi - Regional Consumer Marketing Manager Nvidia
• Nvidia's efforts to promote and facilitate esports in Japan
• Promoting eSports for mutually beneficial
outcomes
• Lessons learnt from Nvidia's experience thus
far
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Kazunori Takahashi

Regional Consumer Marketing Manager
Nvidia

14:40 - 15:20 오후 휴식시간

15:20 - 16:00 E-Sports, 광고, 방영권 - 향후 E-Sports가 주류 미디어에 정착할 가능성

Yoshimasa Nakano - Senior Content Manager Dentsu Inc.
  • Understanding why traditional broadcast and media companies have entered the esports scene
  • Choosing the right esports title to back- how do you make the right choice?
  • Will there be a war for broadcasting rights in the future in esports?
  • Reviewing the future of broadcasting in esports- from both traditional and digital channels

Yoshimasa Nakano

Senior Content Manager
Dentsu Inc.

16:00 - 16:40 비지니스 패널 디스커션:E-Sports와 세계 최고의 경기장 및 스타디움 개발

Jason Fung - Global Head of eSports Alisports
Richard Choi - Esports Director Blizzard Entertainment Korea
Frank Sliwka - COO Asia ESL Asia
  • Are current stadiums and arenas equipped to facilitate and host world class esport tournaments?
  • Will the esports industry drive further development of bespoke stadiums and arenas in Asia?
  • What are current stadium and arena owners doing to enhance infrastructure for esports tournaments?
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Jason Fung

Global Head of eSports
Alisports

Richard Choi

Esports Director
Blizzard Entertainment Korea

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Frank Sliwka

COO Asia
ESL Asia

16:40 - 16:50 의장 폐회사, 컨퍼런스 둘째날 종료

* 주최사의 사정에 의해 사전예고 없이 프로그램이 변경될 수 있습니다.