2018년 12월 4-5일 | 일본, 도쿄
컨퍼런스 둘째날 - 2018년 12월 5일(수)
8:30 - 8:50 아침식사, 등록
8:50 - 9:00 의장 개회사
9:00 - 9:40 Alibaba의 E-Commerce 사업과 연계하여 성장을 촉진하는 수단으로서 E-Sports 활용：Alisports의 경험
Jason Fung - Global Head of eSports Alisports- Understanding how Alisports has integrated esports as a channel to grow Alibaba's e-commerce business
- Overcoming initial challenges and setting up the right business model
- Analysing current Alisports projects and future opportunities
- Alisports' stance on fighting games as the next esports growth lever- Applicable to the region and the Olympics?
Jason Fung
Global Head of eSportsAlisports
9:40 - 10:20 ESL, E-Sports, 일본：세계 최고의 E-Sports 이벤트를 일본에 유치
Nick Vanzetti - SVP, Managing Director ESL Asia Pacific, Japan
Nick Vanzetti
SVP, Managing DirectorESL Asia Pacific, Japan
10:20 - 10:50 오전 휴식시간
11:00 - 11:40 동북아시아 지역 E-Sports 시장의 상업적 가능성 개방
Andy Hata - President, North Asia Nielsen Sports- Understanding the market opportunity and development of the esports market in NEA
- Leveraging changing government regulations to unlock commercial opportunities: Focus on Japan and Taiwan
- Analyzing the sources of current and emerging investment trends in the esports scene
- Reviewing current business models: Practical strategies towards a sustainable and robust esports economy
Andy Hata
President, North AsiaNielsen Sports
11:40 - 12:20 여행업계에서 시행 가능한 전략으로서의 E-Sports 통합
Frank Sliwka - COO Asia ESL Asia- Analyzing the growth in esport-related tourism in Asia and its implications for the future
- How can esports drive tourism in countries and cities?
- Can the tourism industry and governments in turn facilitate the growth of esports in Asia?
Frank Sliwka
COO AsiaESL Asia
12:20 - 13:20 점심식사
13:20 - 14:00 일본에서 E-Sports와 모바일 게임의 보급：SEMC의 성공 사례
Akane Yoshizaki - Senior Manager, Marketing and Communications Superevil Megacorp- Why Super Evil Megacorp believes in mobile esports
- Vainglory esports growth so far in Asia and globally
- Future of Vainglory esports and mobile gaming in Asia
Akane Yoshizaki
Senior Manager, Marketing and CommunicationsSuperevil Megacorp
14:00 - 14:40 일본에서 E-Sports 시장의 성장 촉진 - Nvidia의 여정
Kazunori Takahashi - Regional Consumer Marketing Manager Nvidia• Nvidia's efforts to promote and facilitate esports in Japan
• Promoting eSports for mutually beneficial
outcomes
• Lessons learnt from Nvidia's experience thus
far
Kazunori Takahashi
Regional Consumer Marketing ManagerNvidia
14:40 - 15:20 오후 휴식시간
15:20 - 16:00 E-Sports, 광고, 방영권 - 향후 E-Sports가 주류 미디어에 정착할 가능성
Yoshimasa Nakano - Senior Content Manager Dentsu Inc.- Understanding why traditional broadcast and media companies have entered the esports scene
- Choosing the right esports title to back- how do you make the right choice?
- Will there be a war for broadcasting rights in the future in esports?
- Reviewing the future of broadcasting in esports- from both traditional and digital channels
Yoshimasa Nakano
Senior Content ManagerDentsu Inc.
16:00 - 16:40 비지니스 패널 디스커션：E-Sports와 세계 최고의 경기장 및 스타디움 개발
Jason Fung - Global Head of eSports AlisportsRichard Choi - Esports Director Blizzard Entertainment Korea
Frank Sliwka - COO Asia ESL Asia
- Are current stadiums and arenas equipped to facilitate and host world class esport tournaments?
- Will the esports industry drive further development of bespoke stadiums and arenas in Asia?
- What are current stadium and arena owners doing to enhance infrastructure for esports tournaments?
Jason Fung
Global Head of eSportsAlisports
Richard Choi
Esports DirectorBlizzard Entertainment Korea
Frank Sliwka
COO AsiaESL Asia
16:40 - 16:50 의장 폐회사, 컨퍼런스 둘째날 종료
* 주최사의 사정에 의해 사전예고 없이 프로그램이 변경될 수 있습니다.