2018년 12월 4-5일 | 일본, 도쿄

컨퍼런스 첫째날 - 2018년 12월 4일(화)

8:00 - 9:00 아침식사, 등록

8:50 - 9:00 의장 개회사

9:00 - 9:20 개회 기조 세션:E-Sports와 올림픽의 제휴가 초래할 가능성 탐구

Kit McConnell - Sports Director International Olympic Committee
  • Understanding how esports continues to grow and evolve alongside traditional sports
  • Highlighting potential collaborative opportunities between esports and the Olympic movement: Discussing challenges and opportunities
  • Analysing what needs to happen to take the esports agenda further: governance, National structures and best practices so far
  • Reviewing current developments between esports and steps forward
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Kit McConnell

Sports Director
International Olympic Committee

9:20 - 10:00 개최국 기조 세션:일본에서 E-Sports 시장의 개발과 성장:일본 E-Sports 연합(JeSU)의 역할과 향후 비지니스 기회

Hirokazu Hamamura - Vice President Japan eSports Union (JeSU)
  • Understanding how recent regulatory changes can drive the growth of esports in Japan
  • Analysing the role of JeSU in growing esports in Japan
  • Understanding the government perspective on esports- how can the public and private sector work hand-in-hand?
  • Ensuring checks and balances in the frontier esports market: Overcoming social challenges in the esports market
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Hirokazu Hamamura

Vice President
Japan eSports Union (JeSU)

10:00 - 10:30 E-Sports와 ONE Championship:새로운 시장 개척

Chatri Sityodtong - Founder and Group CEO One Championship

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Chatri Sityodtong

Founder and Group CEO
One Championship

10:30 - 10:40 스피드 네트워킹

10:40 - 11:00 오전 휴식시간

11:00 - 11:40 아시안게임에서의 E-Sports:E-Sports 업계에서의 의미와 향후 비지니스 기회

Ratna Irsana - Director, Media and Public Relations Indonesia Asian Games 2018 Organizing Committee (INASGOC)
  • Understanding the rationale, experience and response behind the inclusion of esports at the 2018 Asian Games
  • Lessons learnt from the esports demonstration at the 2018 Asian Games
  • Highlighting the practical implications and growth opportunities for collaboration between National sport committees and the esports industry
  • Evaluating the evolving role and scope of National Olympic committees and regional sporting events
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Ratna Irsana

Director, Media and Public Relations
Indonesia Asian Games 2018 Organizing Committee (INASGOC)

11:40 - 12:20 일본 E-Sports 시장의 발전:Blizzard Entertainment의 통합화된 지속가능한 방법

Shinya Tamaoka - Esports Manager Blizzard Entertainment Japan
  • Providing an overview of Blizzard's integrated approach to the Japanese market
  • Focus on business and community sustainable models
  • Integrating online and offline tournaments to increase higher viewership and engagement
  • Reviewing current initiatives and next steps forward
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Shinya Tamaoka

Esports Manager
Blizzard Entertainment Japan

12:20 - 13:20 점심식사

13:20 - 14:00 일본에서의 주목 동향:성숙한 게임 시장에서 E-Sports의 강력한 성장 촉진

Raiford Cockfield - CEO & Co- Founder WASD
  • Providing an update on the latest regulatory frameworks for esports in Japan and what it means for the esports industry
  • Exploring opportunities to leverage a robust gaming market to grow and commercialise the esports market
  • Analysing market sentiment on esports growth in Japan: Likely perspectives from the country's biggest game developers
  • Crystal-balling into the future: What will the esports industry look like in 5 years?
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Raiford Cockfield

CEO & Co- Founder
WASD

14:00 - 14:40 E-Sports 시장에서의 명확한 브랜딩 전략과 마케팅 전략 개발에 의한 투자수익 최대화

Allan Phang - Allstars Engagement and Internal Branding and Team Manager of AirAsia Allstars Esports Club AirAsia Group
  • The international experience so far in the esports scene- Why we have invested and what have been the returns since?
  • Developing your coherent branding and marketing strategy- How to create genuine content that resonates with your audience?
  • Analysing the value and impact of influencer marketing in esports- How to go about it the right way
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Allan Phang

Allstars Engagement and Internal Branding and Team Manager of AirAsia Allstars Esports Club
AirAsia Group

  • Why esports?
  • Short-term wins vs long-term strategy
  • Can we do things bigger and better in Japan?
  • Lessons learnt from other markets and applying them to Japan
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Allan Phang

Allstars Engagement and Internal Branding and Team Manager of AirAsia Allstars Esports Club
AirAsia Group

Richard Choi

Esports Director
Blizzard Entertainment Korea

Ayuha Nakamura

Partner Outreach Lead
Twitch

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Raiford Cockfield

CEO & Co- Founder
WASD

15:20 - 16:50 오후 휴식시간

Delegates will get the opportunity to select 3 tables of their choice, each led by a roundtable host for a 30 minutes discussion. All 6 roundtables will kick start simultaneously, with delegates rotating after each 30 minute session. Discussion groups are deliberately kept small to ensure that all delegates get the interactive, multi-directional opportunity to ask their most pressing questions, thereby guaranteeing a perfectly tailored experience.

Roundtable 1: Making Sense of Investments- How to Further Leverage an Already Mature Gaming Market in North Asia
Roundtable 2: Capitalising on Japan's Robust Gaming Infrastructure and Grassroots to Develop Sustainable Business Models in Esports
Roundtable 3: Analysing Revenue Opportunities for Esports in Japan: What Should You Focus on?
Roundtable 4: Integrating Esports Into Your Organization- Internal Adoption Before External Commitments
Roundtable 5: Examining the Business Implications of Integrating Esports into Traditional Sports and Major Sporting Events
Roundtable 6: How to Successfully Execute World-Class Tournaments in North Asia

Richard Choi

Esports Director
Blizzard Entertainment Korea

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Raiford Cockfield

CEO & Co- Founder
WASD

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Frank Sliwka

COO Asia
ESL Asia

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Allan Phang

Allstars Engagement and Internal Branding and Team Manager of AirAsia Allstars Esports Club
AirAsia Group

17:30 - 18:00 클로징 패널 디스커션:동북아시아 지역에서의 E-Sports 정착 - 잠재적인 가능성과 기회의 실체화

Richard Choi - Esports Director Blizzard Entertainment Korea
Hirokazu Hamamura - Vice President Japan eSports Union (JeSU)
Frank Sliwka - COO Asia ESL Asia
Raiford Cockfield - CEO & Co- Founder WASD
  • Drawing upon lessons learnt and best practice from the rest of the world
  • Leapfrogging the maturity curve and developing a robust esports economy in North Asia and Japan
  • Strengthening the relationships between game developer, government and national associations to grow the industry

Richard Choi

Esports Director
Blizzard Entertainment Korea

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Hirokazu Hamamura

Vice President
Japan eSports Union (JeSU)

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Frank Sliwka

COO Asia
ESL Asia

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Raiford Cockfield

CEO & Co- Founder
WASD

18:00 - 18:10 의장 폐회사, 컨퍼런스 첫째날 종료

* 주최사의 사정에 의해 사전예고 없이 프로그램이 변경될 수 있습니다.