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OTC Pharma China 2014
- Áß±¹ OTC ÀǾàǰ 2014 -
- Áß±¹ ±×·£µå ÇÏ¾æÆ® »óÇÏÀÌ
  • TCM vs OTC Growth
  •   Successful Global Expansion Strategies
  •   China & North Asia Case Studies


IBC Asia°¡ ÁÖÃÖÇÏ´Â OTC Pharma China ÄÁÆÛ·±½º´Â Áß±¹ ¹× ºÏ¾Æ½Ã¾Æ ½ÃÀåÀÇ ½ÃÆÇ¾à(OTC ÀǾàǰ)°ú Áß±¹ ÇÑÀÇÇÐ(TCM)¿¡ ÅõÀÚÇÏ´Â ÇØ¿Ü ¹× Áö¿ªÀÇ °íÀ§ÀÓ¿øÀÌ Âü°¡Çϸç, ½ÃÀå ÇöȲ°ú ÇâÈÄ Àü¸Á, ½ÃÀå Á¢±Ù¹ý°ú ¼ºÀå ±âȸ, ¼¼°èÀû È®´ë Àü·« ¹× º¹ÀâÇÏ°í °æÀïÀÌ Ä¡¿­ÇÑ ºÐ¾ß¿¡¼­ ÁöÀ§¸¦ È®¸³Çϱâ À§ÇÑ ºê·£µå ±¸Ãà°ú ÀÚº» Àü·«¿¡ ´ëÇØ ³íÀÇÇÕ´Ï´Ù.

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  • Áß±¹ ¹× ¾Æ½Ã¾Æ Áö¿ª ½ºÀ§Ä¡ OTC ÀǾàǰÀÇ ±âȸ
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  • ÃֽŠOTC ¹× TCM ±â¼ú Çõ½Å ¹× Á¦Ç° °³¹ß
  • Ä¡¿­ÇÑ °æÀï¿¡¼­ ºê·£µå ÀÎÁöµµ Çâ»ó°ú Â÷º°È­
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  • OTC Á¦Ç°¿¡ ÃÊÁ¡À» ¸ÂÃá Åä·Ðȸ

°ú°Å ¿¬»ç£º

Daisy Wong
Global Marketing Director, IMEDEEN, Pfizer Consumer Healthcare, USA
Dr. Noppadon Adjimatera, Global Regulatory Affairs Director – Health Category, Reckitt Benckiser Healthcare, UK
Nissim Ghoge
OTC Head - Philippines, Novartis Consumer Health, Philippines
 

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Alankar Gupta
Global Medical Lead, Rx to OTC Switch Franchise, Director, Medical Affairs, Merck Consumer Health, USA
Libin Zhao
Associate Director, Global Regulatory Affairs, Tasly Holding Group, China

Stay tuned! New speakers to be announced soon.

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  • SnapShot SnapShot SnapShot SnapShot

Áö³­ ÄÁÆÛ·±½º Âü°¡ÀÚ ¼Ò°¨

  • "

    Regional learning & cross-functional exposure

    "

    GSK Consumer Health China

  • "

    Very localized content.

    "

    Kotra Pharma Malaysia

  • "

    Exposure to OTC Challenges across countries

    "

    Piramal Healthcare India

  • "

    Seeing marketing excellence executed at other companies & markets

    "

    Bayer Healthcare Singapore

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